WWD:Made in China\\'s New Tale_鄂尔多斯
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WWD:Made in China\\\'s New Tale

Published:2020-07-06Hits:1338

In an interview with WWD (Women's Wear Daily), Jane Wang , Vice President and General Manager of Erdos Holding Group Cashmere Group, told the authoritative US fashion media from  about the renewal journey and sustainable development story of Chinese national brands.

Erdos Cashmere Group is a subsidiary of Erdos Group, which has interests in energy and metallurgy as well as cashmere. The company produces one third of the world's cashmere and had more than 1.330 stores across China as of March 2019.




"Over the course of nearly 40 years of development, Erdos has always been proud of being a Chinese domestic brand and of the idea of Made in China. It is both a responsibility and an obligation, said Jane Wang, chairman of the company.


"At the beginning, our factory provided cashmere raw materials, or OEM service for some internationally renowned brands When our products were labeled with those brands, the price increased by dozens -or even hundreds- of times which makes us more determined to build Chinas own brands.


Almost all of the cashmere products are produced in Inner Mongolia. Our supply chain is vertically integrated We have taken a series of measures to establish a cashmere management and production system for the entire industry chain. to maintain our standard and practice sustainable development. ” she added. “For example, we protect high-quality breeding goats and scientifically breed Alpas goats in the Otog area in Inner Mongolia to ensure the quality of cashmere, We also became the associate partner of Global Fashion Agenda in 2019.as its first partner in main Land China. We are committed to working with sustainable companies around the world to transform the way the fashion industry operates.


At the product level, the company cooperates with manufacturers to source the best fabrics, designs and craftsmanship. For example, the Erdos brand’s latest collection features Indian embroidered shawls, handmade by local artists, and Nepalese hand-embroidered capes Wang believes China‘s younger generation is becoming the backbone of the consumer market, and the Made in China label will only benefit from that. ”Made in China has become something very different in the eyes of consumers, which is a very good phenomenon, “ she said.